Netflix commissioned a recent study of binge-watching habits in which they defined binge watching as watching 2-6 episodes in one sitting. That’s quite a range. I prefer my definition of watching a whole season of a show in a week or less because it captures the continuity and follow-through of that truly immersive media experience.

And of course I prefer the phrase “media marathoning” to remove some of those negative connotations associated with rapidly consuming a story. Netflix found that the majority of binge viewers think the practice makes television viewing more enjoyable–and they did not feel guilty afterward. Take that, “binge!” Perhaps we will embrace the practice, reduce the social stigma, and make media marathoning the word of the year in 2014. The campaign begins now.